// meta muse guide

Meta Muse for small business: how to find customers

Muse for Small Business, launched September 29, 2026, in the US and Canada, adds business skills and connectors to Meta's Muse: give it a goal like finding new customers and it plans the work and asks before it sends or spends. What it doesn't have is data on who your buyers are. superagnt is the connector for that: in our run its tools returned 25 people from an owner search, each with a verified work email.

By the superagnt team // updated November 3, 2026

01// muse for small business

What is Muse for Small Business?

Not a separate app: Meta calls it "a collection of new skills and connectors inside Muse" (Meta, September 29, 2026). You give Muse a goal, "like running your business or finding new customers", and it plans the steps, works through your connected apps and keeps going in the background.

	Muse for Small Business
Launched	September 29, 2026
Where	US and Canada, for people 18 and over (Meta Business Help). Muse itself also runs in Japan and Singapore.
What it does	Growth plans, inbox triage, campaign drafts for next week, finance checks such as "Find any expenses that look off"
Connectors	Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom, plus Instagram professional account analytics, Facebook Pages and Meta ad accounts
Price	No separate price. Muse is free with a weekly usage limit; Power ($20 a month) and Maximum ($100 a month) raise it
Approvals	"Nothing publishes, sends or spends without your approval, and you can undo it." (muse.ai/business)
Finds new customers?	It plans and runs the outreach, but no connector brings prospect data. superagnt adds people search and verified work emails

Checked on Meta's own pages on 2026-11-03.

02// connectors by job

Which Muse connectors help you find customers?

We mapped the 23 business connectors we can source as of November 3, 2026 (the 15 Muse for Small Business apps, Meta's three business tools, Gmail, Google Calendar, Outlook, Calendly and Zapier) to the five jobs of finding a customer.

Job	Connectors that do it	Count
Find new prospects	None. Each connector works on people and data you already have.	0
Find and verify a contact	None. Outlook contacts and HighLevel hold the contacts you already collected.	0
Send outreach	Gmail, Outlook, Klaviyo and HighLevel (to people already on your lists), Facebook Pages (replies)	5
Book the meeting	Google Calendar, Outlook, Calendly, Zoom	4
Track what works	HighLevel, Stripe, Intuit QuickBooks, Shopify, Instagram analytics, Meta ad accounts, Notion, Asana	8
The first two jobs, with superagnt	People and company search, work email finder, email verifier, LinkedIn post search (how to add it)	1 connector

23 connectors as of 2026-11-03; some do more than one job. Zapier's Muse connector, staged for rollout, reaches more than 9,000 apps, but only the apps and actions you approve (Zapier).

So the order of work is simple: superagnt finds and checks the people, and Muse's own connectors send, book and track. Zapier's announcement is the one to watch, but it reaches only the apps and actions you approve, not a list of people you don't know yet.

03// a real run

The customer-finding prompt, run through superagnt

Real tool calls on superagnt's staging environment, sent directly over MCP rather than from inside Muse. Each result is what the client received, trimmed and masked where it says so, and each wall time was measured around the call.

the ask

“Find 25 owners of medical practices in Austin, Texas, then find and verify their work emails.”

01Search for owners (one page of 25)792 ms wall timeNov 3, 2026, 17:06 UTC

→ calldata_agnt_people

{
  "action": "search",
  "filters": {
    "seniority": ["Founder/Owner"],
    "industry": ["Medical Practices"],
    "location": ["Austin, Texas"]
  },
  "page": 1,
  "response_format": "json"
}

← result

{"items":[
  {
    "full_name": "•••••••",
    "job_title": "Owner",
    "seniority": "Founder/Owner",
    "city": "Austin",
    "state": "Texas",
    "country": "United States",
    "email_status": "VERIFIED",
    "company_name": "•••••••",
    "company_domain": "•••••••",
    "company_industry": "Medical Practices",
    "company_employee_count": 5,
    …
  },
  …
],"total":149}

» Trimmed: 24 of the 25 people, and this one's first and last name, headline, mobile status, department, LinkedIn links and person id. Names, company and domain are masked at a fixed width; the tool returned them.

02Find one owner's work email (25 lookups, 5 at a time)6.2 s wall timeNov 3, 2026, 17:06 UTC
→ calldata_agnt_contacts
```
{
  "action": "find_email",
  "first_name": "•••••••",
  "last_name": "•••••••",
  "domain": "•••••••"
}
```
← result
```
email: •••@•••••••
status: valid
full_name: •••••••

cost 2.45¢
```
» Trimmed: nothing. The name, domain and address are masked at a fixed width; the call was made with, and returned, the real ones.
03Check that address on its own (25 checks, 5 at a time)1.8 s wall timeNov 3, 2026, 17:07 UTC
→ calldata_agnt_contacts
```
{
  "action": "verify_email",
  "email": "•••@•••••••"
}
```
← result
```
email: •••@•••••••
status: valid

cost 0.2¢
```
» Trimmed: nothing. The address is masked at a fixed width.

25 people came back from 149 matches for the owner search (24 tagged founder or owner). The finder returned a work address for all 25, 24 looked up by company domain and 1 by company name (21 marked valid, 4 with a confidence score), and the separate check called all 25 valid. The whole job took 63 seconds and 68.5¢: 1.98¢ for the search, 61.5¢ for 25 lookups and 5¢ for 25 checks.

04// step 1

Step 1: Give Muse a customer goal and describe who buys

Muse works best with a goal it can track over days, not a one-off question. Put the customer description in the same prompt: who buys, who doesn't, and the moment they need you. Every search after this is only as good as that description.

goal

I run [business] in [city]. My goal is 10 new [type of customer] conversations this month. Who buys from me: [role] at [type of business], [size], in [area]; they need me when [trigger, e.g. opening a new location]. Skip [who isn't a fit]. Make a plan, track it weekly, and ask me before you contact anyone.

05// step 2

Step 2: Connect superagnt for people and company search

Browsing for prospects one site at a time is slow and easy to get wrong. superagnt's search returns owners and managers who match your filters, with their company and website. Add it as a custom connector (step by step); Meta's own connectors are added in Settings, then Connectors (Meta's help).

people search

Use the superagnt connector to find 25 owners or general managers of [type of business] in [area] with 5 to 50 employees. For each, give me the name, business, website and why they fit my ideal customer.

06// step 3

Step 3: Find people already asking for what you sell

The warmest prospects announce themselves. Someone posting "looking for a bookkeeper who knows restaurants" is further along than anyone on a cold list. superagnt searches LinkedIn posts for the phrase your buyers use and pulls the authors and commenters: in our run, "looking for a bookkeeper" over the past month surfaced 242 posts (218 unique, 16 days back), and 69 of the 218 were businesses hiring a bookkeeper. Buyer Signal Search, which scores each person against your ideal customer, is coming to superagnt.

buyer signals

Search LinkedIn posts from the last 30 days for people asking for [what you sell] or complaining about [problem you solve]. Only keep people who match my ideal customer, and show me the post for each one.

07// step 4

Step 4: Find and verify their emails

An agent that guesses contact details will eventually send to the wrong person. In one hands-on review, Muse made up a phone number before admitting it (Yahoo Finance). Use an email finder and verify every address before anything goes out: in the run above, all 25 addresses the finder returned checked as valid.

emails

For each person on my list, find their work email with the superagnt connector and verify it. Drop anyone whose email doesn't verify, and tell me how many are left.

08// step 5

Step 5: Let Muse draft outreach, approve before it sends, and track replies

Muse asks before sensitive actions like sending messages, and you can allow once, always allow or deny (Meta's Muse FAQ). Keep sending on "ask" while you start out, give each draft one specific reason to reply, and have Muse report what worked each week.

outreach and weekly review

Draft a short email to each verified lead: the specific reason they fit (the post they wrote or what their business just did), one useful thing, under 90 words. Show me every draft before sending. Every Monday, tell me who replied and which search they came from.

09// set it up

What to connect first, and what to leave out

Your Meta business assets: the Instagram professional account, Facebook Page and ad accounts you manage. Meta's setup guide starts there (Meta Business Help).
The apps you run the business on: email and calendar first, then the store, payments and CRM you use (Shopify, Stripe, HighLevel).
superagnt, as a custom connector, for the people your apps don't know yet.

Leave out what Muse doesn't need, as Meta advises: a read-only connection is enough for most tracking.
Read what each connector can do before you connect it. Custom connectors aren't reviewed by Meta.
Muse doesn't share your conversations with Meta's ad systems, Meta says, but it does run on your ad accounts once connected, with your approval before anything spends.

10// what to expect

How many emails will you find, and how many will reply?

Result	What we saw	Sample
Work emails found for business owners	25 of 25, all verified valid	25 people from an owner search of Austin medical practices (24 looked up by domain, 1 by company name), our run on November 3, 2026
Work emails found on a mixed list	64 of 252 leads, about 1 in 4	One user's four runs on one list (superagnt lead triage review, September 23, 2026)
Company emails in one niche	91 brands in a day, no failed lookups	Another user's run (same review)
Replies to warm outreach	312 of 866 messaged (36%), 179 flagged interested	Our own LinkedIn outbound, 1 July to 24 August 2026

Find rates depend on the list: owners whose businesses have a website find well; lists without company domains find far fewer.

11// limits

Limits and privacy to keep in mind

Muse can make mistakes like any AI model, so review lists and drafts before acting on them.
Connectors have their own terms and privacy policies; check them before connecting.
Muse is available in the US, Canada, Japan and Singapore; Muse for Small Business in the US and Canada.

12// questions

Common questions

01What apps does Muse for Small Business connect to?

Meta named 15 at launch: Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom, plus your Instagram professional account analytics, Facebook Pages and Meta ad accounts. Available connectors may vary by account.

02How do I get started with Muse for Small Business?

Open Muse (18 and over, in the US or Canada), give it a goal such as finding new customers, and connect the Meta business assets you manage, then the apps you run the business on. Leave out anything Muse doesn't need, and add superagnt as a custom connector if the goal involves finding new people.

03Is Muse for Small Business free?

It has no separate price. Muse is free with a weekly usage limit, and the Power ($20 a month) and Maximum ($100 a month) plans raise the limit for heavier business work.

04What is the difference between Muse and Muse for Small Business?

Muse for Small Business is a collection of skills and connectors inside Muse, not a separate app: business connectors such as Shopify, HighLevel and Stripe, your Meta business tools, and goals like running your business or finding new customers.

05Does Muse work with Shopify, HubSpot or Salesforce?

Shopify, yes: it's one of the launch connectors. Meta doesn't name HubSpot or Salesforce as of November 3, 2026 (HighLevel is the CRM on the list). For another app with an API, you can ask Muse to build a custom connector.

06Is it safe with business data, and can it spend my ad budget without asking?

Meta says nothing publishes, sends or spends without your approval, and you can undo it, and that Muse doesn't share your conversations with its ad systems. Connect only the assets Muse needs, and note that the setting letting Meta train on your interactions is on until you turn it off.

07Can Meta Muse find new customers for my business?

It can plan and run the outreach, but it has no data on who your buyers are. superagnt is the connector for that: in our run, its tools called over MCP returned 25 people from an owner search of Austin medical practices and 25 work emails, all 25 verified, in 63 seconds.

superagnt for muse

Find customers from inside Muse.

We are building a superagnt connector for Muse: people and company search, verified work emails, and Buyer Signal Search, which finds people publicly asking for what you sell. Get early access and we will tell you when it is ready.

Get early access→

sources

Muse and Meta are trademarks of Meta Platforms, Inc. superagnt is an independent company and is not affiliated with or endorsed by Meta.

// more muse guides

30 Muse prompts

Free prompts for small business owners, a five-part formula, and two customer-finding prompts run through superagnt.

Muse connectors list

Every connector we can source, grouped by category and dated, plus how to add one.

Custom connectors

Add any API or MCP server to Muse: the four fields, the chat route, fixes, and getting listed.